Sheena is a senior sales & marketing leader with over 18 years of experience across financial services, media, real estate and management consulting. She’s currently heading Marketing & PR for Edelweiss Wealth Management, with over USD 18 billion of Assets under Advisory for India’s wealthiest clients and institutions. She was also looking after corporate marketing for Edelweiss Group and instrumental in building the sports association for the Group as Principal Sponsor Team India for Olympics and has managed brand ambassadors including late Irrfan Khan, Hima Das, Manika Batra, Rani and Saina Nehwal. She has led multiple award-winning brand campaigns and has bagged over 50 marketing awards for various initiatives.
Prior to this, she was heading Innovations for Times Group pan India and driving revenues through innovative, clutter breaking advertising solutions, scaling the revenues 20X in less than 3 years. She was also conferred the ‘Chairman’s Award for Excellence’ at BCCL.
In her previous stints, she was heading marketing for Artha Property, real estate startup of Times Group, where she set up the company as part of the co-founding team, having successfully launched over 50 residential projects. Before Artha, she was heading marketing for TimesofMoney, accredited with being ‘World’s No. I Online Money Transfer Portal’.
She has done her Brand Management Course from ISB and holds an MBA from SIBM. She has represented India at the International Relations Conference at Oxford on a full scholarship and is an All India Merit Holder. She’s also a seasoned speaker and juror at multiple industry forums.