Priyanka Sehgal has over 19 years of experience across TV and digital, with stints in some of the largest media organizations in the country, including Network 18, Times Now and NDTV. With extensive experience across strategy, product, growth, monetization, content, programming and partnerships, she has set up processes, created content and launched channels which still run effectively across organizations. She has overseen primetime programming, created and executed IPs, turned around TV ratings, set up broadcast chains, forayed into regional content and managed P&L responsibility.
Additionally, she has worked with different brands across TV & digital while setting up branded content divisions, which has given her an in-depth understanding of brands and their ethos. Her IP, ‘Power of Shunya’, won a silver at the Goafest Creative Abby’s 2014 and ‘Amazing Indians Awards’ won at the WOW awards for the on-ground event category. Priyanka’s current focus in Network 18 is on scaling up the digital and leading content, strategy, product, and revenue. Priyanka is recognized as an inspiring leader with exceptional creative and commercial discipline, and a unique ability to embrace change and consistently innovate in an industry that is constantly disrupted across content, carriage and consumer tastes.
She was awarded the Women Leadership Achievement Award in 2016 & the Women Super Achiever Award in 2017 at the World Women Leadership Congress. During the time she was overseeing primetime programming, NDTV 24×7 won the Best English News Channel of the year award. She contributed to ET Now dislodging the number 1 channel – CNBC. In her current stint at Network 18, Moneycontrol was awarded the Content Marketeer of the year award at DMAI Awards for a project she led, her recent IP on Firstpost 9 Months qualified as a finalist in the Healthcare & Pharmaceutical Sector at the Indian Marketing Awards.