An astute Digital Marketing professional with over 16 years of experience in the BFSI sector. He has been instrumental in institutionalising Data driven Digital Campaigns, Mar-Tech and Transformation set ups across various BFSI organisations.
One of the early adopters of Content led marketing, he has used content strategies to drive brand salience and consideration. Currently heading Digital, Content and Social media Marketing at HDFC Bank where he looks after Online Acquisition ,Website Growth hack, Analytics, Social Media and Content marketing.
His Digital Mantra is to drive hyper personalised relevance in customer’s digital journey by seamlessly weaving Channel Orchestration, Design and Tech innovation