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1. Eligibility

All campaigns/case studies active between April 01, 2022 and November 30, 2023 are eligible for submission as entries for the Social Stars Awards 2023.

2. Evaluation Criteria

Entries across all Categories and Sub-categories (except Social Media Agency of the Year) shall be evaluated on the criteria listed below. Weightage will vary according to relevance across different categories and sub-categories (10 points per criterion; 10 being the highest and 0 being the lowest that can be allotted):

  • Creativity and Innovation
  • Strategy and Execution
  • Disruption in the market
  • User experience/feedback/review
  • Impact/Reach
  • ROI/Results

The Social Media Agency of the Year Award shall honour the agency which supercedes the others in the Grand Score. The Grand Score of each agency shall be an aggregate of following:

1. The total number of entries made across all the categories of the Social Stars Awards 2023 (3 points per entry)

2. The number of Awards won by the agency and their cumulative bonus points (10 points per winning entry)

GS = [No. of Entries] X 3 + [No. of Winning Entries] X 10

The verdict of the Jury on the winners of each category shall be final and binding, and the Social Stars Awards 2023 or its Jury Members shall not be answerable to any person or entity for the judgment.