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1. Eligibility

All campaigns active between April 01, 2020 and September 13, 2021 are eligible for submission as entries for the Masters of Modern Marketing Awards 2021.

2. Evaluation Criteria

Entries across all Categories and Sub-categories (except Marketing Agency of the Year) shall be evaluated on the criteria listed below. Weightage will vary according to relevance across different categories and sub-categories (10 points per criterion; 10 being the highest and 0 being the lowest that can be allotted):

  • Creativity and Innovation
  • Strategy and Execution
  • Disruption in the market
  • User experience/feedback/review
  • Impact/Reach
  • ROI/Results

The Marketing Agency of the Year Award shall honour the agency which supercedes the others in the Grand Score. The Grand Score of each agency shall be an aggregate of following:

1. The total number of entries made across all the categories of the mCube Awards 2021 (3 points per entry)

2. The number of Awards won by the agency and their cumulative bonus points (10 points per winning entry)

GS = [No. of Entries] X 3 + [No. of Winning Entries] X 10

The verdict of the Jury on the winners of each category shall be final and binding, and the mCube Awards 2021 or its Jury Members shall not be answerable to any person or entity for the judgment.

The GS score will include entries under Agencies/Brands Awards only. Leadership & Excellence Awards categories are not included in calculation of GS Scores.